Process
UI/UX Design
The design process was divided into two major phases: conceptual wireframing and final high-fidelity prototyping. In the concept design phase, low-fidelity wireframes were created to explore layout possibilities, user flows, and feature placement without the distraction of visuals. These wireframes served as a foundation for validating the core experience and getting early feedback from stakeholders.
As we moved toward the final design, I crafted pixel-perfect, high-fidelity prototypes that were visually aligned with the brand and development-ready. Every interaction, animation, and visual element was refined to deliver a clean, intuitive experience.
Key Focus Areas:
Typography: Used a modern Graphik font to ensure readability and consistency across devices
Color Style: Chose a clean, calming palette combining neutrals with a bold accent to guide user attention and create visual hierarchy
User Assurance Testing (UAT): Conducted UAT sessions to identify usability issues and ensure the interface met real-world expectations. Feedback from users and stakeholders was applied to refine the final prototype
This two-phase design approach ensured we stayed aligned with user needs from concept to execution, while maintaining a polished, scalable visual system.
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TEAM COLLABORATIVE SESSIONS
ITERATION IS CONSTANT
UX STORYBOARDS
Designed an AI-powered real estate platform with interactive prototypes.
Designed an AI-powered real estate platform to simplify property discovery and enhance user engagement.
Created interactive prototypes to visualize features and ensure a seamless experience.
My contribution
I spearheaded the end‑to‑end design of an AI‑powered real estate platform, transforming property discovery with personalized recommendations and seamless interactions. By crafting high‑fidelity prototypes, I accelerated stakeholder buy‑in and user testing, ensuring every feature aligned with real‑world needs. The responsive interface adapts dynamically to live market data, elevating engagement and satisfaction. Close collaboration with engineers guaranteed pixel‑perfect handoff and rapid development cycles.
Key Contributions:
Led concept ideation through interactive prototyping to validate core features
Integrated AI‑driven recommendation workflows for hyper‑personalized property search
Designed responsive layouts for flawless performance across devices
Partnered with engineering to deliver production‑ready, pixel‑perfect assets
Process
UX Schedule
The UX schedule was structured to ensure a smooth and timely flow from research to delivery. We set clear milestones for each phase—discovery, ideation, prototyping, testing, and iteration.
Weekly sprints were defined with specific deliverables
Regular design reviews kept progress aligned with goals
Time was allocated for usability testing and iteration loops
UX Objectives
Our primary objective was to design a user-centric platform that made AI-powered property search feel seamless and intuitive. We defined clear UX goals aligned with both user needs and business outcomes.
Enhance discoverability and reduce cognitive load
Ensure accessibility and responsive performance
Drive engagement through simplified navigation and clear call-to-actions
UX Storyboards
To visualize the user’s journey, we created detailed storyboards that mapped out emotional touchpoints, goals, and actions. This helped the team align on user expectations and product value.
Illustrated end-to-end scenarios from landing to decision-making
Identified pain points and emotional cues to guide design solutions
Helped stakeholders understand user motivations and behavior
Team Collaborative Sessions
Collaboration was at the core of our process. We conducted regular team sessions involving designers, developers, product managers, and stakeholders to share insights and shape direction.
Co-ideation workshops to brainstorm features and flows
Feedback loops from cross-functional teams at every milestone
Miro and Figma were used for real-time collaboration and visual alignment
Iteration is Constant
Iteration wasn’t just a phase—it was a mindset. Every idea, wireframe, and prototype went through multiple rounds of refinement based on user feedback, data, and internal reviews.
Early testing revealed gaps we quickly addressed
Micro-interactions and layouts evolved through usability feedback
Continuous improvement ensured the final product was truly user-first
